How to conduct a concept test study?

To learn more about conducting a concept test study http://www.scottishfoodanddrink.com/uploads/11613/How%20do%20I%20conduct%20a%20concept%20test.pdf

The value of concept testing - A great tool to launch new products

Concept testing is a marketing research technique typically used to predict the success of a new product idea before launch, normally involving the gathering of consumer's reactions to the basic idea of the product. If done correctly, concept testing can help you avoid false starts, fix misaligned positioning, avoid wasted production costs, and adjust your targeting strategy...
http://www.markitecture.com/innovation_insights/concept_testing.html

Create winning concepts

To know more, read this link:
http://www.ipsos.ca/pdf/whitepapers/Ipsos_CreatingWinningConcepts.pdf

Secure More Successful Product Launches

The ten fundamental questions you can answer with 'Online Concept Testing':
http://www.infosurv.com/Insider/White_Papers/PDF/Online_Concept_Testing.pdf

Quirks.com

The best knowledge management source to learn and horne market research skillsets for aspiring market researchers, market research practioneers, academicians will be:
www.quirks.com

Green Research

This link http://www.quirks.com/articles/2008/20080801.aspx?searchID=25478786 will show a light on 'Green Principles' in Marketing Research.

Resources on Web 2.0 and Market Research

Forrester defines Web 2.0 as:A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.The following are the vital source of information available on 'Web 2.0 and Market Research' knowledge updates:

http://www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdfhttp://www.techsoup.org/toolkits/web2/ http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlwww.virtualsurveys.com/news/articles/You%20and%202.0.dochttp://www.web-strategist.com/blog/2006/09/20/web-strategy-using-delicious-for-marketing-research/http://www.computerweekly.com/Articles/2007/06/04/224492/wake-up-to-the-dawn-of-web-2.0.htmhttp://www.brandrepublic.com/News/771485/Market-research-truth-web-20/http://www.nielsenbuzzmetrics.com/cgmhttp://www.ipsos mori.com/_assets/pdfs/web2.pdf
http://www.computerweekly.com/Articles/2007/11/23/228250/the-economics-of-web-2.0.htm
http://www.hesge.ch/heg/crag/doc/pub_wp_md_01042008.pdf
http://www.strategy-business.com/li/leadingideas/li00037?pg=allForrester http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html
http://www.forrester.com/Research/Document/Excerpt/0,7211,44159,00.html
http://www.visioncritical.com/results/news/P10/
http://www.marketresearch.org.uk/publications/downloads/IJMRCallResearch20.pdf
https://www.quirks.com/articles/2008/20080703.aspx?searchID=15510645&msg=3&msg=3
http://customerlistening.typepad.com/customer_listening/2006/08/research_20_wel.html
http://www.snapsurveys.com/focuson/focuson-january-2008.shtml
http://www.rapidhost.ru/kart/users/user164/File/key_issues_for_web_20_and_co_146351.pdf http://www.gartner.com/it/page.jsp?id=492461
http://newsblaze.com/story/2007070206002200002.mwir/topstory.html
http://thefutureplace.typepad.com/the_future_place/2006/12/the_researhc_ma.html
http://www.markettools.com/pdfs/resources/DS_Moms.pdf http://www.mrweb.com/drno/news6990.htm
www.blogpulse.com/about.html